Case Study #6: Adopting & Leveraging Social Media in a Regulated Environment

Adopting & Leveraging Social Media in a Regulated Environment

A nationwide bank was in need of a customized training program that focused on organically extending its brand presence, capturing best practices, and increasing the adoption of social media as a marketing and service tool, while accounting for the unique needs of each department within the bank.

Customized Training Program

MCM and MacKenzie Communications worked in tandem to develop and launch a custom training program backed by online and print collateral to support the bank’s marketing and social media goals. The first step of the program was a robust social media audit to determine the level of training that would be required for the bank’s employees.

Due to the regulations tied to financial services, social media requires special attention to remain within compliance. MCM and MacKenzie are well-versed in these regulations and developed a program that met all compliance requirements.

Increased Business and Market Study Results

  • The bank’s Marketing and Social Media team were able to determine where to focus resources and customize solutions moving forward over the course of a three-part training program.
  • Employees’ LinkedIn use increased significantly.
  • The bank's social media team was able to leverage the training guide and tip sheets developed by MCM and MacKenzie Communications to promote ongoing education and training across the company.
  • Employees have begun to demonstrate their LinkedIn knowledge and share success stories.