Event Marketing Strategy

A successful event operates like a healthy ecosystem. When all of the event components including the sponsors, partners, guests, programming, branding, venue and communications are in harmony, the ecosystem thrives and grows. We help organizations identify and optimize partnership synergies, engage their audience, further their community relations, and develop meaningful new business and exposure opportunities.


  • Assess the organization’s existing assets in relation to goals
  • Understand current value proposition in relation to target market


  • Identify key branding elements
  • Concept development and programming
  • Develop overarching event strategy
  • Review/Create event communications
    • Invitations
    • Sponsorship packages
    • Professional communications
    • Awards applications

Build an Audience

  • Determine spheres of influence
  • Enroll guests
  • Review communication channels
    • Social Media
    • Newsletters

Business Development

  • Generate Ideas – group meeting facilitation
  • LinkedIn event promotion

Business Matchmaking

  • Develop sponsorships and partnerships
  • Develop a strategic guest list
  • Network at events
  • Create new vendor relationships