Our Rainmaker Strategy

At MCM, we implement business development strategies designed to provoke a downpour of business. Through stronger networking, business matchmaking events, targeted speaking engagements and beneficial associations, we help Executives from Professional Service Firms build their books of referral business, establish stronger community ties, access new resources and reinforce or redefine their professional brand. The intention is to increase revenue; the result is exactly what we intended.

As a business consultant, we will analyze all facets of our client’s current marketing program. Our comprehensive approach outlined below is designed to yield new connections, which we can maximize for increased profit.

Discovery

  • Assess existing personal and professional assets in relation to goals
  • Understand current value proposition in relation to target market

Messaging

  • Identify key branding elements
  • Land your hook or business angle
  • Review collateral and messaging
    • Proposals
    • Marketing materials
    • Professional communications

Build an Audience

  • Determine spheres of influence
  • Review communication channels
    • Social Media
    • Newsletters
    • Events
  • Community involvement selection: memberships, sponsorships, events, committees, associations, boards, leads groups, etc.

Business Development

  • Establish an effective ask
  • Set a strategic agenda
  • Develop key target lists
  • Generate new ideas – group meeting facilitation
  • LinkedIn training

Business Matchmaking

  • Business matchmaking event development and roll-out
  • Informational interviews
  • New vendor relationships
  • Strategic Partners
  • New business opportunities
  • Speaking engagements
  • Networking at events
  • Employee candidate interviews and/or referrals

Ongoing Coaching, and Training

  • Identify roadblocks
  • Enhance Professional development
  • Ensure accountability